Truecaller Verified Businesses feature launched to improve call pickup rate

Truecaller’s new Verified Business feature also includes distinct visual differentiators, which will represent verified businesses. Truecaller has rolled out new brand identity solutions, which will now allow businesses to verify their identity. This according to the company will help improve consumer experience and increase safety by reducing fraud and scam calls. It will also help businesses in improving communication efficiency with increased call-pickup rates, for genuine and important calls. The company states that spoofed identities are one of the major reasons behind frauds and scams. This new feature aims to reduce that and keep…

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